Our Story

to a Better Strap

Tow Dawg got its start in the Summer of 2015. We were in a remote area of our ranch in rural Oklahoma, and our truck was out of commission. Like any prepared driver, we had packed traditional tow straps. Our efforts to recover the truck were frustrated when our straps kept slipping and breaking. We knew there was a better way.

That same evening, as we sat around the kitchen table, our founder Bruce Miller took a napkin and a pen and started to draft the first concept. Tow Dawg was born!

Six months of intensive R&D followed that initial concept. After all our hard work and hours of real-world and controlled testing, we knew we had something special. We knew we had to share our creation with the world.

Tow Dawg continues to live up to its reputation, and we never have to worry about being stuck with faulty tow straps again.